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Best Buy Co., Inc. is a retail company that deals in consumer electronics. In addition, the stocks are traded to Best Buy Co. within the New York Stock Exchange. It is interesting to note that the best buy company will be transported by around 20% of the US domestic market share at the consumer electronics. The company distributes its products through the 24 branches in the United States of America (Kwok, Dornbach-Bender and Lange).
In addition, the best buy company also operates the United Kingdom, Mexico and Turkey. In 2011, the Best Buy Co. was classified by the 100 best companies in the US. The following SWOT analysis aims to identify the strengths, weaknesses, opportunities and threats of the BEST buy company within the consumer electronics market. In addition, the paper offers specific recommendations in relation to the SWOT analysis.
SWOT analysis is one of the strategic management tools that use companies to understand their strengths, weaknesses, opportunities and threats. The SWOT analysis makes it very easy for a company to understand how the strengths and opportunities to overcome the weaknesses and threats for achieving their set goals and goals are used.
undeniable, best buy companies are the largest company that sells consumer electronics in the US and other countries such as Mexico, Turkey and the United Kingdom. The reason why the best purchase company can commend about 20% of the market share of the consumer electronics is the unique market position.
Market positioning is an important strategy to ensure that consumers can receive the required goods. In addition, the Best Buy Company has a comprehensive network of outlets and subsidiaries that the company makes capable of accessing many consumers within a shorter period (Kwok, Dornbach-Bender and Lange). The strong network of the transactions enables the company to continue to enjoy economies, thus further positive performance.
After Gulati, the best buy company operates a profitable business that has the ability and potential of growth. Increased growth rates, profitability and the extensive community are some of the strengths that enjoy the best buy company.
It is also important to note that another best-buy corporate bar of the alliances, which has not only the subsidiaries, but also consumers and other companies in related industries (kwok, dornbach-bender and long), Only the subsidiaries (Kwok, Dornbach-Bender and Lange). Such alliances enable healthy relationships to business development.
Although despite the best 100 companies in the United States was classified on the basis of its strengths, the best purchase company has some specific weaknesses. The weaknesses include limited providers of consumer electronics, increased complaints and insufficient geographic concentration. Best Buy Co. is still on a few suppliers, thus exposed to serious consequences (Gulati).
In another perspective, Best Buy Co. has no long-term contracts, including no long-term contracts that there are many lawsuits that have so far been submitted by some consumers and other competitors (Kwok, Dornbach-Bender and Lange). For example, some consumers have the company with a criminal offense to hide warranty stacks. Therefore, Best Buy Co. continue to experience different forms of weaknesses.
There are many possibilities in the context of the consumer electronics market. Best Buy Co. has opportunities for significant mergers and acquisitions. Fusions and acquisitions can grow and expand Best Buy Co. exponential. Surprisingly, Best Buy CO could acquire more companies in recent years.
Strategic acquisition is a step that not only increases the capacity of a company, but also the customer base. In addition, strategic possibilities allow Best Buy Co. Add new markets to create new products and improve their company names (Gulati). Another opportunity to open Best Buy Co. with globalization opportunities in other countries.
The reduction of barriers for new participants increases the number of companies within the consumer electronics market, which causes serious competition. Others as new participants, Best Buy Co. Must apply effectively with large companies like Wal-Mart, which have some attractive offers like free plants (Kwok, Dornbach-Bender and Lange).
In addition, the increase in the prices of the electronics caused by the high inflation rate caused by global financial and economic crises also has serious threats to the company. There were also increasing operating costs as well as fluctuations in the US economy (Gulati). These are the most important threats that Best Buy Co. continue instead.
The following diagram offers a summary of the strengths, weaknesses, opportunities and threats, the Best Buy Co. continue to be concerned.
Based on the above SWOT analysis, it is obvious that it requires reasonable strategies that the best buy co. could allow to continue to be exemplary. For example, the company must respond intensively and extensive marketing and other advertising services to offer its competitors a rigid competition.In addition, there is a need for Best Buy Co. to expand its operations in other countries than the US, Turkey, Great Britain and Mexico. The expansion of activities in other countries provides additional market opportunities. Nevertheless, there is no doubt that Best Buy Co. works further effectively.